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OHRC statement on Facebook announcement on preventing discriminatory advertising

Code Grounds
Age
ancestry
colour
ethnic origin
family status
gender expression
indigenous
intersecting
race
Social Areas
accommodation (housing)
Resources Type
statements
Discrimination Type
indirect
Key Priorities
Indigenous Reconciliation
January 15, 2020

 

The OHRC welcomes today’s announcement by Facebook Canada that aims to ensure advertisements cannot discriminate based on factors such as age, gender, or postal code.

This announcement follows interventions by the Ontario Human Rights Commission and the Canadian Human Rights Commission, over our respective concerns that Facebook’s advertising platform facilitates discriminatory advertising in a manner contrary to Canada’s federal and provincial human rights laws.

The OHRC will be monitoring the implementation of these changes closely. We recognize Facebook for taking steps to eliminate discrimination and support an inclusive society.